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Graduate Studies - Available Courses

Below you will find a brief description of all ACT courses available for its graduate programs.

MBA-ACC 501: Managerial Accounting

This course introduces the use and analysis of accounting data so that managers may better conduct planning, controlling, decision- making. The second part of the course relates to accounting for control, and is intended to deepen knowledge of planning and control systems. Lastly, students will gain an understanding of technical information and learn how to apply this information within several organizational contexts. Required (Quarter One)

MBA-STAT 505: Applied Statistics for Business Decisions

This course introduces statistical techniques used in business decision-making and focuses on enhancing students’ ability to select the appropriate statistical method to draw informative conclusions successfully. Topics covered include: analytic and graphical representation of data, descriptive statistics, estimation for means and proportions, hypothesis testing for decision-making, control charts, linear and multiple regression, and an overview of time series methods. Statistical software is employed for all projects. Required (Quarter One)

MBA-ECON 510: Managerial Economics

This course applies economic theory and statistics to managerial decision-making in a micro- and macro-economic environment. Topics covered include capital budgeting, cost and demand analysis, forecasting, pricing, the competitive environment, investment appraisal, labor market issues, and government regulation. Required (Quarter Two)

MBA-COM 515: Leadership Communication Skills

This course builds upon principles of effective written and oral business communication. The course develops the framework for intercultural communication and analyzes concepts of managerial communication necessary for corporate leadership. Topics include: communication strategies, writing business letters and memos, as well as managerial reports, syntax, diction, editing, format and delivery as these apply to both written and oral business communication. Required (Quarter One)

MBA-MNGT 520: Organizational Behavior

This course is designed to improve both interpersonal and conceptual skills. Among the issues considered: Why do people behave as they do at work? How can individuals, groups, and organizations work together effectively while facing changes, restructurings, downsizings, and global competition? What can managers do to motivate employees toward greater productivity? Topics covered include the context of organizational behavior, organizational culture, communication, motivation, leadership, empowerment and participation, attitudes, job satisfaction, conflicts, interpersonal behavior and dynamics, teambuilding, change, job stress, power, and politics. Required (Quarter Two)

MBA-MNGT 521: Organizational Leadership and Change

This course examines leadership and its role in the change process. Students learn how to catalyze action by creating a vision and build momentum for change. In the process, they learn more about themselves as leaders. Required (Quarter Three)

MBA-MNGT 525: Operations Management

This course introduces the modeling tools used to manage the complex 21st century business environment. It includes examination of decision analysis, probabilistic models, simulation techniques, regression-based inference and mathematical programming. Required (Quarter Three)

MBA-BUS 528: Essentials of Working Capital

This course provides a comprehensive introduction to working capital. Emphasis is given to the perspective that there is a limited access to credit and short term funding, so efficient working capital management is essential for freeing up funds and optimizing liquidity. The course covers the latest trends concerning working capital, including cash management, bank relations, accounts receivable, inventory, accounts payable and foreign exchange. In addition, the course explores the gathering and management of information and forecast data to effectively use funds and identify risk. Elective (Quarter Four)

MBA-MKTG 530: Marketing Management

This course introduces students to marketing strategy and management and provides a rigorous analytical framework for developing, pricing, distributing and promoting products and services. Emphasis is placed on developing the approaches and skills necessary to assess marketing opportunities by analyzing customers, competitors and the company (“3 Cs”) and to design effective marketing programs by choosing and applying appropriate strategies for pricing, promotion, place and product (“4 Ps”). The course explains marketing’s role and its linkages with other functions and the firm’s strategy, and introduces and argues the need for a market orientation in company planning and thinking. The focus is on identifying, analyzing and solving marketing problems, and students are provided with opportunities to present and defend their own marketing analyses and recommendations. Lectures, cases and classroom discussion are used to develop themes and issues. Required (Quarter Two)

MBA-MKTG 531: New Product Development

The course focuses on the strategic management of new products and the new product development process. It aims to provide a thorough understanding of the steps involved in bringing a new product (or service) successfully from idea to launch; to develop the concepts, issues and decisions involved in new product development; and to examine techniques and analytical models designed to assess new product readiness. The course lays out the Stage-GateTM process for managing the development of new products and outlines the process ingredients that are critical in improving the probability of success in new product development. Techniques for managing a firm’s new product portfolio and for developing a firm’s new product strategy are addressed along with ideation techniques and market research methods used to incorporate the perspective of the relevant consumer in product definition, design and positioning. Models available to analyze/evaluate opportunities and the innovation diffusion process are explored and utilized in case applications. Teaching includes lectures, class discussions, and case analyses. The overall focus is on applied, practical decision-making and the skills and tools involved. This decision orientation is challenging and can be time-intensive. Students are required to work in teams to create an idea for a product or service that is worthy as a new business venture, in the process implementing the new product development process as taught in the course. Elective (Quarter Four)

MBA-MKTG 536: Global Marketing

This course recognizes the cultural differences and related implications for marketing strategy and tactics. An understanding is developed of the pros and cons of international trade, learning how to assess and target countries/markets, understanding the intricacies of organizing and managing cross-cultural teams in a global market, as well as developing strategy and marketing plans to enter country markets. In addition, contemporary trends in sustainable marketing business practices are examined and critically evaluated. Elective (Quarter Four)

MBA-MKTG 539: Market Research

Marketing managers depend on the availability of timely and accurate market information to reduce risk in decision-making. This course explores the methods and techniques of securing information essential to the efficient solution of marketing problems. This course includes topics such as qualitative and quantitative market research techniques, electronic and traditional formats, sampling and data collection procedure, demand forecasting, product search and test marketing. Elective (Quarter Four)

MBA-MKTG 540: Branding in the New Digital Era

Today you can build powerful, enduring brands by integrating classic brand positioning concepts with 21st century digital strategies, tools, and practices. The course will present new ways to uncover, communicate, and evolve brand position, embed branding in organizational culture, and collaborate with brand community. In addition, the concept of Marketing 2.0 will also be explored. Elective (Quarter Four)

MBA-MKTG 541: Strategic Brand Management

Branding is a hot topic. Companies, countries, and even individuals are concerned about their “brand”. They all need to understand the financial value of their brand and its products; manage brands strategically; and deliver implementations to customers that are relevant, differentiated and powerful to build an emotional bond and loyalty. The course focuses primarily on three topics: brand strategy and valuation; visual identity and experiential branding; and organizational branding issues. Students will learn to combine analytical and strategic thinking with the creative development of ideas and their implementation; they will be exposed to branding case studies, successful and some not so much — and some unsuccessful — so they learn what to do and not to do in their own job. Students will learn about frameworks and concepts and be equipped with methodologies and tools to manage a branding project. Elective (Quarter Four)

MBA-FIN 540: Corporate Finance

This course provides an introduction to the interpretation of financial information. It adopts the decision-maker’s perspective, emphasizing the interplay between publicly available accounting data and proprietary information on underlying economic values. Topics include valuations, capital restructuring, asymmetric information and incentive problems, bankruptcy, and elements of risk management. Required (Quarter Two)

MBA-FIN 541: Banking: Theory and Practice

The major focus of this course is in providing students with an understanding of the operating and regulatory environments of the banking industry. Topics include the financial statements of banks, measuring and evaluating the performance of banks, asset-liability management techniques, investment banking and real-world management actions of banking managers. Banking & Finance concentration requirement (Quarter Four)

MBA-FIN 542: Portfolio Analysis and Management

This course covers the elements of an “ideal” investment, the examination and testing of specific investment securities, and alternative approaches to the management of stock and fixed-income security portfolios. Topics include efficient capital markets, stock market analysis, derivative security analysis, swap contracts, convertible securities and professional asset management. Problems and cases are assigned for analysis. Elective (Quarter Four)

MBA-FIN 545: Financing New Ventures

This course introduces the financing tools available to the entrepreneur, with particular focus on the venture capital structure and the valuation of a new venture. Focus is placed on the financial sources, strategies, and mechanisms that are used from pre-start, through the early growth stage to the harvest of a business venture. Elective (Quarter Four)

MBA-FIN 546: Financial Markets and Instruments

The course overviews the main asset classes, their principal characteristics and analytical techniques, examines the main considerations for investors, and looks in some detail at the main asset classes, excepting property. Students will examine each of the securities markets, the instruments available in these markets, and put the different investments into perspective. An important part of this module is to introduce students to the characteristics of the major investors and to the terminology used in the securities markets. The course will also cover derivative products. As made clear by the current financial crisis, a good understanding of derivatives (such as futures, swaps, and options) is indispensable for all practitioners, from investment managers to corporate financiers. The course provides students with the necessary knowledge on how to use and not to use the models for derivatives. Elective (Quarter Four)

MBA-MIS 550: Management Information Systems

The aim of this course is to provide students with the appropriate knowledge to understand and appreciate the role of information systems in the management of the modern business organization. It provides an understanding of the information and communication technology revolution and its implications. The course continues with an overview of the various types of Information Systems and the information needs of the modern manager. The course concludes with an investigation of the risks of information systems and methods of dealing with these. Required (Quarter One)

MBA-BUS 555: Small Business Management

This course examines critical small business issues as well as effective marketing, management and financial strategies small businesses can use to compete effectively in a fast-paced market. With respect to the internal environment, there is a focus on operational processes, information technology processes, communication processes and promotion, customer relationship management, total product offering, evaluating prospects and employee selection processes. External environment issues include financial and legal topics critical for small business such as cash flows, risk management, small business insurance, firm’s valuations and forms of ownership. Real-world cases covering the growth stage strategies of a business life cycle with entrepreneurial emphasis are considered. Management concentration requirement (Quarter Four)

MBA-BUS 560: Entrepreneurship

The principal goal of this course is to present concrete management practices that have proved valuable for creating new businesses and successfully generating innovation and change within existing organizations. The focus is on hands-on experience at every level in starting new businesses, both within and outside of existing corporations. Topics covered include the launching of a new venture and its development, managing and financing a new venture, and creation of a detailed business plan. Entrepreneurship concentration requirement (Quarter Four)

MBA-BUS 562: Creative Thinking

This course is about productive thinking, and is designed to assist students in developing critical and creative thinking skills, which are essential ingredients to enhance their innovation and decision-making skills. These skills include the ability to make well-reasoned decisions, solve problems skillfully, and make carefully thought-out judgments about the worth, accuracy, and value of information, ideas, claims and proposals. Students will apply various modes of thinking to address critical business issues and workplace applications. Elective (Quarter Four)

MBA-BUS 570: International Business

This course analyzes the major forces that affect the operations of firms across national boundaries. It undertakes an indepth look at the international political, cultural, and economic forces affecting multinational enterprises’ market entry strategy, marketing, financial, production and human resource functions. It examines the conditions needed to create and maintain an international competitive advantage in an increasingly globalized and interactive market environment. Required (Quarter Three)

MBA-BUS 580: Strategic Management

This course develops a framework for assessing the current strategic competitive position as well as future performance outlook for a business entity within a given economic environment. Focus on developing skills for the application of concepts and tools for strategy formulation at corporate levels, and on the design of organization structures and management processes required for effective strategy implementation. Case applications involve strategic issues facing the modern manager of a business enterprise impacted by globalization, and information and technology. Required (Quarter Three)

MBA-BUS 581: Strategic Management of Technology

The aim of this course is to help students develop a strong conceptual foundation for managing technological innovation. It introduces concepts and frameworks for analyzing how firms can create, commercialize and capture value from technologybased products and services. The concepts and analytical frameworks are useful and relevant so as to deal with rapid changes in the technological environment, intellectual property, organizational knowledge, and knowledge professionals. This is not a course on Information Technology although some of our examples come from the IT industry. Topics covered include (1) technological change and how it affects competition between new and existing firms, (2) strategies for firms competing in high-technology industries, (3) how to create and manage an innovative organization and (4) entrepreneurship and venture capital. Elective (Quarter Four)

MBA-BUS 582: Innovation Management

This course aims to explore the contemporary developments and various perspectives on the issue of Management of
Innovation. Emphasis will be placed on its linkage with organizational effectiveness and the process of achieving business
and strategic goals. In particular, the course will: a) focus on the need for strategic direction for innovation and how this is
planned, b) explore the ways of designing and redesigning organizations so that they can potentially acquire competitive
advantage through innovation in the context of rapidly-changing environment; c) analyze how organizational design can
impact employees in terms of tasks, jobs, training and creativity; d) to assess the effectiveness of organizational design on the
innovation outcome, and e) demonstrate how an organization’s culture can be designed to stimulate creativity and innovation.
Elective (Quarter Four)

MBA-BUS 583: Globalization and Corporate Strategies

The focus of the course is on globalization, its meaning and main trends. Emphasis is given on the political economy of the main players in the global economic arena in the context of the global financial crisis and global economic interdependence. Topics include: the special role of emerging markets in shaping the future outlook of the global economy, the rise of the global middle class, urbanization in emerging markets, new technologies and other key factors shaping the future outlook of the global economy. The course provides implications and scenarios for corporate strategies and how they need to adjust to the challenges. Elective (Quarter Four)

MBA-BUS 584: Greece and South Eastern Europe: Economics, finance and business opportunities

The course explores the transition process, the main characteristics of South Eastern European economies and their financial sectors. Countries reviewed include: Albania, Bulgaria, Croatia, FYR-Macedonia, Romania, Serbia and Turkey and their progress towards European integration. Emphasis is given on the characteristics of the Greek economy and key economic sectors, their evolution over time and future prospects in the context of the current European crisis. Topics include: regional economic interdependence and prospects for further regional integration, the business environment and corporate opportunities. Elective (Quarter Four)

MBA-BUS 586:The political economy of the European Union and corporate challenges

The course reviews the process of European economic integration, the evolution of European institutions and the acquis communautaire. A comparative analysis of the varieties of market economy models in Europe and their implications for economic integration is also provided. Emphasis is given on the place of Europe in the global economic arena and the European context of the global financial crisis, the future economic and political challenges faced by the European Union, and corporate opportunities/threats in the evolving European economic zone. Elective (Quarter Four)

MBA-BUS 585: Global Business Management

The course is about managing a business. It entails the running of a simulated company in a competitive environment and the course strengthens the participant’s decision making skills in the areas of finance, marketing, operations, and strategic planning. The student will develop and guide their own simulated business through twenty-five years of operation. Students will have the opportunity to develop corporate policy and strategy, put theory they’ve learned in their other MBA courses into practice, and gain a clearer understanding of the impact that functional decisions have on financial and nonfinancial performance. Elective (Quarter Four)

BUS-MAN 498: Applied Business issues

This course integrates functional knowledge and general management principles acquired in previous courses with new concepts and operational principles applicable to business entities seeking to establish strategic outcomes to enhance their competitive advantage in a changing global environment. Students make tactical decisions in areas such as product pricing and development, process designs, cash management, hiring and training, market selection and promotion, customer and supplier relations. Elective (Quarter four)

BUS-MAN 433: Conflict Management and Resolution

This course analyses and seeks to enlarge student’s understandings of the nature and dynamics of conflict in various environments and contexts, and the ways in which organizations may resolve conflict-related issues. Topics covered include power and conflict, culture and conflict, impasse and communication, negotiation and advocacy techniques, mediation and arbitration and strategic dispute management. Elective (Quarter four)

MBA-MKTG 542: Consumer Behavior

The marketing discipline and marketing activity is or at least should be customer centric and that means consumer centric. The marketing process and theory start with the consumer and end with the consumer, from identifying needs all the way to post purchase satisfaction and loyalty. Students are expected to understand the factors involved in consumer behavior, including the use of digital media, as well as the process of consumer choices and behaviors in the current social environment. The usefulness of this understanding in terms of marketing application, consumer choice optimization and its implications on society are to be explored. Marketing concentration & Digital Marketing concentration requirement (Quarter four)

MBA-MKTG 543: Digital Marketing Strategy

Given the digitalization of communication in today’s era, the course will provide an in-depth analysis of all digital media, such as social media, web display, affiliation, mobile marketing, e-mail marketing, Search Engine Marketing, and digital TV. The fundamentals of digital marketing communications as well as the differences between digital and conventional marketing communications will also be presented. The use of these new technological capabilities is applied in developing and implementing marketing strategy in an integrated way. Elective (Quarter four)

MBA-MKTG 544: Branding Communications & Digital Analytics

This course explores content strategy and its alignment with the company’s digital marketing strategy and broader communications strategy. The course teaches you how to create compelling content that can drive business results; discusses the tools that can be used to promote and differentiate a brand, retain customers and influence word of mouth. The course also explores the alternative “communities” and digital channels that can be used to engage customers and prospects and distribute content, aligning and integrating the message across content types and social media channels to shape a consistent voice for the brand. As Marketing ROI has always been a major focus for marketers to measure their marketing activities’ effectiveness and efficiency, the course takes an extra step in measuring brand performance given the large number of digital media through which brands are developed and communicated. On-line reputation management, sentiment analysis, social media analytics, email marketing evaluation, web analytics, Search Engine marketing, e-CRM, are some of the areas that this course covers. Elective (Quarter four)

MBA-BUS 599: Integrated Case Study

This capstone course is designed to provide MBA students nearing the end of their program with an opportunity to integrate and apply the knowledge and skills developed in the program in a real-world environment. Students must undertake a workrelated problem, project or thesis and successfully demonstrate an ability to apply theory to practice by utilizing appropriate business tools and theories in realistic and appropriate ways. Required (Quarter Four)

MS 532: Marketing for Tourism

Marketing plays a catalytic role in international tourism. Customers are offered today an enormous selection of choices worldwide, while tourism professionals try to distinguish themselves from competition. This course will initially offer general marketing education and then focus in industry-specific applications of marketing. Topics to be covered include the characteristics of a service, their marketing implications, an overview of mix components – product, price, promotion, place, people -, the independence and interdependence of elements, definitions of market segmentation, marketing for hotels and resorts, the product life cycle, the scope, process and role of market research, and secondary information, sources, range and importance. Professional expertise will be brought into class together with case studies of marketing practices.

MS 535: HR in Hotel & Tourism

Management of Human Resources is probably one of the single most important issues in everyday tourism operations. Tourism is a service industry and it is heavily dependent upon human labor and the quality and quantity of it greatly influence the final result. This course initially introduces the participants into HR management meaning and definition, as well as its significance, functions and objectives. Emphasis is given on ethical issues, human resource development, the scope and range of an HR manager, performance appraisal methods and purpose, the strategic HR management and environment, management development and techniques, motivation in the hospitality industry, communication and e-communication, and leadership. In addition, participants will be given insights of modern developments in HRM, known as e-HRM, including e-HR planning, e-recruitment, e-selection, e-performance management, e-training and development, e-information and audit.

MS 545: Hospitality Management

Hospitality is a concept deeply rooted into Greek mentality. Intuitive hospitality is offered by all tourism professionals and the country is renowned for this quality. Nevertheless, contemporary developments and cultural trends make it necessary for professionals to be educated according to today’s needs. This course covers a wide range of topics that include advance hospitality management theory, impact of socio-economics and technology on hospitality, the future trends, laws relating to business ownership, current practices, legislation and ethics in hospitality practices, operations of revenue, logistics in accommodation for guests, guest handling, and various segments such room, concierge, food and beverage, pools, casinos, beach-bars and restaurants.

MS 562: Events management

This course will provide industry-specific knowledge of events planning and running. It will offer a comprehensive overview of events management, covering all types of event destinations, venues and operations. Specific attention is paid to the analysis, management and monitoring of the economic and tourism benefits of the events sector. Topics that will be covered include event management, planning, operations, logistics, quality management, coordination of HR, financial management and marketing of events, communications, and evaluation and impact assessment methods. Participants will also be given a wide range of event studies in order to learn from prior industry experience.

MS 565: Destination Management

This course offers specialized knowledge of destination management, a topic that has become even more important in contemporary tourism business. Participants will start from an introduction to destination management and the related marketing concepts and roles and will continue to in-depth issues such as destination communications and promotion, destination markets and segments, models of destination management, partnership and strategic cooperation in tourism, primary and secondary tourism offer, creation-distribution-branding of a destination, quality of the product, as well as case studies of good practice in international destination management.

MS 585: Tourism e-business

Advances in technology have greatly influenced and shaped modern tourism operations. IT systems offer flexible, online and, above all, affordable, solutions for everyone, from single individuals to large companies. What is more important, online systems are used not only by industry professionals but by customers too; it is a given fact that a growing majority of tourists around the world use the internet to research, examine and select their next travel. As a result, it has become absolutely necessary that a professional of any position in tourism should be able to manage and run such platforms on a daily basis. There are hundreds of innovative and versatile platforms available for travel services, covering the needs of various segments, such as destination management companies, travel agencies, tour operators, hotels and hotel chains, tourist transfers and buses, excursions and package organizers etc. During this course participants will be introduced to the basic characteristics of various e-business concepts, as well as industryspecific software, such as hotel booking, airline reservations, events registrations, as well as operational software covering areas of accounting, HR, logistics and dining services.

MS 595: Internship

The practical application of theory taught is of utmost important for this program. In fact, the program is structured in such a way so that participants will have no classes during the May-September period, which is the extended summer vacation period for the region. During this time, all participants will be asked to spend their time working on a full-time or a part-time basis (depending on availability) at a tourism sector company. Companies will be either selected by participants or by the School. The School has a network of companies that will support the program by offering internships and will constantly work in expanding the options of participants. The internship course will play a catalytic role in combining and integrating all acquired knowledge and experiences during the academic program. Participants are expected to demonstrate their full potential and contribute into the firms’ everyday operations, as well as offer their expertise to the management. In addition, the internship course is expected to further develop their determination to work and succeed in the hospitality and tourism industry and become successful managers in the future.

MS 598: Thesis course

This is the concluding course of the program. All participants will have to produce a paper in a topic of their choice under the supervision of an assigned faculty. The basic task of the students is to undertake a major study on an individual basis and submit a paper in the end of their final year. The paper will normally be either an empirical investigation or one based on secondary sources. As such, the thesis is an integral part of the program as it enables students to demonstrate the application of those analytical, investigative and evaluative skills developed during the program. The thesis allows students to pursue issues in depth and undertake their own research under supervision. The topic chosen can either be related to their internship experience or be selected individually on an issue of their interest.



17 Sevenidi St.
55535, Pylaia
Thessaloniki, Greece
Tel. +30 2310 398398
P.O.Box 21021