The art and science of digital marketing
October 8th, 2018, 6 - 9 pm at The Met Hotel, Thessaloniki
- How has the digital era changed advertising, marketing and communication altogether?
- What are the best practices when digitizing creativity?
- What's the secret for creating space for “big ideas” in the digital landscape?
Distinguished speakers, all of them communication professionals from the US and Greece, will provide answers, and share their experience and insights on digital marketing at the conference organized by ACT’s Lifelong Learning Center.
Fred Senn, Founding Partner, Fallon
Pat Fallon asked Fred to be one of the founding partners of Fallon in 1981. Since then, Fallon has grown to become one of the world’s most critically acclaimed and creatively driven branding companies. Fred’s many roles at the agency have included director of account service and later, chief learning officer, running Fallon University. To mark the 25th anniversary of Fallon, Fred and Pat wrote Juicing the Orange, a book about applied creativity to business problem-solving, published by Harvard Business School Press.
Rocky Novak, Managing Director, Fallon
As managing director, Rocky oversees Fallon’s daily operations, striving to create an environment that inspires and enables world-class creativity. With a deep background in media strategy as well as digital and social marketing, he has helped modernize both the structure and creative output of the agency. With broad category experience from fast food to luxury automotive, Rocky truly believes there’s never been a better time to be a marketer.
Keynote Presentation: Big Ideas, Small Budgets (in English)
Μarianna Lappou, Account Director, DDB, TRIBAL WORLDWIDE ATHENS
Marianna is an Account Director at Tribal Worldwide Athens. She holds a BSc Degree in Economics from the Athens University of Economics and Business (AUEB) and a postgraduate MSc Degree in Management and Marketing from Cass Business School, City University, London. During her career in advertising at Tribal Worldwide Athens and prior, at Ogilvy Worldwide Athens, she has managed awarded projects and campaigns for several clients such as Nestlé, Unilever, Aegean Airlines, Stavros Niarchos Foundation and Cultural Center, Nova, Marketing Greece and Toyota. Her marketing experience also includes digital publishing (DPG) and marketing consulting in several projects in Athens, London and Egypt. She is passionate about design, technology and anything digital and she loves a challenge, so she enjoys sports, games and problems of all sorts.
Presentation: Brands as the new publishers; stories from the King’s court! (in Greek)
George Levitikos, Chief Integration Officer, MullenLowe Athens
Driven by his passion for creative communications, George’s career spans 18 years of integrated communications experience across traditional and new age media. Starting from traditional ATL communication, George then spearheaded TBWA’s regional Media Arts Division working on integrated campaigns for local and global brands. In the past 8 years, George has founded and led MullenLowe Athens’ expanding digital department, being in charge of strategic development of 360 campaigns in the digital space. Having worked alongside Greece’s most distinguished Ad practitioners at TBWA and MullenLowe Greece, he brings a wealth of knowledge of the local market and has managed to expand MullenLowe’s digital offering at a time of shrinking marketing budgets brought about by Greece’s recession.
Presentation: How the advertising companies have adjusted to the new realities in Greece; what they do with a fraction of a budget (in Greek)
Petros Lytrivis, Digital Director, BGM OMD Greece
Petros is the Head of Digital of BGM OMD for the past 3 years.
A Digital Media Specialist, passionate for all things technology and its impact in everyday life, Petros has worked both in digital media agencies and e-Commerce websites, from Google AdWords and Facebook advertising to Analytics and digital buying; he is your go-to “digital ninja”.
Prior to BGM OMD, Petros joined the Digital Media Agency “Cubik-S” and became a Digital Account Manager of major Cypriot companies such as Nanobionic, Medochemie, Odelo online super market, Engino (online games seller), Cybarco (Luxury Property Developer & Contractor) and others. In addition, he co-founded the Greek online Lifestyle portal “galsnguys.gr” through with he learned how to analyze online business issues and promote various digital startup projects with low and limited budget.
He currently leads the development of BMG OMD’s Programmatic Services department, ensuring optimal business results for major FMCG and Energy companies in Greece.
Presentation: The future of Media Agencies in the Digital Era. Start Evolving now... Not tomorrow! (in Greek)
The Digitizing Creativity Conference is made possible thanks to the generous support of Helen Electra Lindsay & Dan Lindsay.