Marketing in the Digital Era
Brief Description
Participants in ACT’s MBA program may choose one of more of the following program concentrations:
• Banking & Finance
• Entrepreneurship
• Management
• Marketing in the Digital Era
These concentrations share certain core skill-based and knowledge-based goals essential to managerial effectiveness.
The Marketing in the Digital Era concentration prepares students to recognize, embrace and manage change in the global market environment, which is buffeted by many forces that include: new technologies, the information highway and changing managerial hierarchies and organizations. Especially, the concentration prepares students to meet the demands of today’s ever-changing technological environment. Digital media and social networking are at the heart of marketing strategies across a variety of businesses, empowering consumers and business customers alike, and graduate students are prepared to function in this context.
MBA Program of Study
Read the course descriptions in the Catalog here.
Term 1
- ACC 501 MANAGERIAL ACCOUNTING
- STAT 505 APPLIED STATISTICS
- COM 515 LEADERSHIP COMMUNICATION
- BUS 570 INTERNATIONAL BUSINESS
Term 2
- MIS 550 MANAGEMENT INFORMATION SYSTEMS
- MKTG 530 MARKETING MANAGEMENT
- MGMT 525 OPERATIONS MANAGEMENT
- BUS 580 STRATEGIC MANAGEMENT
Term 3
- MGMT 520 ORGANIZATIONAL BEHAVIOR
- ECON 510 MANAGERIAL ECONOMICS
- FIN 540 CORPORATE FINANCE
- MGMT 521 ORGANIZATIONAL LEADERSHIP & CHANGE
Term 4
- Digital Marketing concentration
- Management concentration
- Entrepreneurship concentration
- Banking & Finance concentration
+ 2 concentration electives
Closure Requirement
- MBA-BUS 599: Integrated Case Study
