Tsichla, Ε., Voutsa, Μ., Margariti, Κ. and Hatzithomas, L. (2021). Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions, In M. Waiguny & S. Rosengren (Eds.), Advances in Advertising Research XI, Springer. (pp. 241-253). Springer Gabler, Wiesbaden.
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