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Mobile Marketing Technology and Tactics

The mobile tech is growing fast. Morgan Stanley reports "..mobile internet ramping Faster than desktop internet did..." and predicts that mobile internet users will surpass desktop internet users by the end of 2014. Other related technologies like 2D barcodes (QR, Microsoft Tag) provide modern real-time marketing tools to businesses as combined with smartphone use. Want to know more?

The marketing 324 - e-marketing class introduces Mr. Stratos Vlasakidis of ID United.

Presentation Topic : Mobile Marketing Technology and Tactics

Time and Place: Tuesday January 10th, 8pm, room 205 NB (regular class/room time)


Our guest’s CV

Stratos Vlasakidis started his career in 1996 as an ICT consultant at ARISTA SA, one of most rapidly growing supermarket chains in Greece. In 2000 he was hired by PETRIDIS S.A Lighting Industry as ICT Director and organized company’s transition to the ERP era. In 2005 he work as an ERP consultant at the newly established company ENTERSOFT and in 2006 was co-founder at Business Network Computer which provided added value services for wireless and mobility solutions and also was VAR of hardware houses. As a pioneer in the field of ICT he was responsible for implementing the first mobile ticketing in Greece (HELEXPO 2008). In 2009, foreseeing that the future of technology would be in the area of mobile marketing, he founded IDUnited – digital marketing services, which provides innovative solutions based on mobile barcoding applications (m-ticketing, m-couponing, m-loyalty), and mobile smart tagging solutions for phone devices. Since the beginning, ID United is member of Microsoft BizSpark for StartUps and has close cooperation with Microsoft Innovation Center. In 2010 Stratos was chosen as one of the 10 most innovative young entrepreneurs for participating at the Greek Innovation Roadmap. His continuous research for innovative projects based on new technology solutions found a collaboration refuge at the Innovation Farm as an i-Farmer.

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Now doors can open the digital way: Oracle Academy Certification at ACT!

Industry Analysts and Experts agree that Oracle Certifications are among the most sought after badges of credibility for expertise in the Information Technology marketplace.

IT professionals can differentiate themselves from their peers or competition and gain valuable job security by earning an Oracle certification.


Click here to find out more.

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About Thessaloniki

THESSALONIKI

A UNIVERSITY TOWN, VERY SAFE, WITH A BEAUTIFUL BOARD WALK LOOKING OUT TOWARDS THE AEGEAN SEA


Greece is a land of mythical proportions, where the siren's song draws you into its deep blue waters, where a gentle breeze through ancient ruins seems to whisper your name. Discover the land chosen by the Gods while studying at the American College of Thessaloniki.

THESSALONIKI, the largest city in Northern Greece and once a vital sea port, is today a university town, very safe, with a beautiful waterfront promenade looking out towards the Aegean Sea and across to Mount Olympus. Easily accessible, a crossroad between east and west on the ancient via Egnatia, the town has a long history that dates back to the days of Alexander the Great. A modern city of 1 million inhabitants, it features Roman aqueducts and palaces, Byzantine chapels and walls, Venetian towers, modern universities, museums, shops, cafes, restaurants and reliable transportation services. What makes it most attractive is its authenticity, the warmth of its people, its unbeatable and affordable cuisine and its great night life.

Click on the following links to find out more on Thessaloniki

General info about Thessaloniki

Thessaloniki newspapers / news/ portals: 

Thessaloniki's cultural websites 

The weather in Thessaloniki

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Women’s Biographies and Life Stories: Thessaloniki in the Context of SE Europe

On Monday, March 5, 2012, the American College of Thessaloniki hosted a workshop on the general theme of women’s biographies, life stories, and autobiographies, organized under the auspices of the Michael and Kitty Dukakis Center for Public and Humanitarian Service.

The workshop consisted of sessions examining the research methodology on gender and biography and on concrete historical examples from the European and South-East European contexts, as well as a panel on local history, with specific historical accounts of women’s lives in the area of Thessaloniki, Greece.

Confirmed participants included Dr. Krassimira Daskalova, Associate Professor in Modern European Cultural History at the Faculty of Philosophy, St. Kliment Ohridski University of Sofia; Dr. Triantafilia Kourtoumi, Senior Archivist at the Greek State Archives-Historical Archives of Macedonia; and Drs. Maria Kyriakidou, Associate Professor, and Aigli Brouskou, Adjunct Professor, both of the American College of Thessaloniki. The keynote speaker was Dr. Maria Hadjipavlou, Associate Professor in Political Science and Conflict Resolution, and Gender Studies, Department of Social and Political Sciences, University of Cyprus.

The event took place in the context of the Dukakis Center Citizenship Forum, coordinated by Maria Kyriakidou and Anna Maria Konsta.

Address inquiries to Maria Kyriakidou at This email address is being protected from spambots. You need JavaScript enabled to view it..

Click here to download the program.

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ACT Commencement 2011: a Wonderful Ceremony

On Wednesday, June 22, the ACT Commencement took place in the open-air amphitheater of ACT. Mr. Nikos Pentzos, President of the Federation of Industries of Northern Greece addressed the graduates of 2011 in a touching speech that could not avoid mentioning the difficulties of our times derived mainly by the tough economic conditions. Mr. Pentzos underlined the most serious obstacles that a young entrepreneur would face in his effort to start a new business today in Greece, but he urged graduates to always stay faithful to their principles and values, no matter how difficult the road would be. “After all, what does high mean?”, he said. “How can we define success? I truly believe that it doesn’t matter how far you get, but how ‘well’ you reach your destination, wherever that is, and how you have remained true to yourselves when one day you take a look in the mirror at the end of the road”. He also referred to the emblematic moto of the 1899 graduation photo “Dare to do Right”, which is also the theme of the celebration of the 125th anniversary of Anatolia College and the 30th anniversary of ACT. “Give one hundred per cent in whatever you do and be fully aware of the choices you make”, he said.

This year’s awards are the following:

  • ALUMNUS OF THE YEAR AWARD: Mr. Nikolaos Pentzos ‘91
  • JOHN PAPPAJOHN ENTREPRENEURIAL AWARD: Mr. Zlatin Georgiev
  • PHILIP AND MARJORIE IRELAND HUMANITARIAN AND PUBLIC SERVICE AWARD: Mr. Alexandros Taxildaris
  • VALEDICTORY: Mr. Ermal Vila
  • ALKI KYRIAKIDOU-NESTOROS AWARD FOR EXCELLENCE IN LIBERAL ARTS: Mr. Ermal Vila
  • WILLIAM W. McGREW AWARD FOR EXCELLENCE IN HISTORY & INTERNATIONAL RELATIONS: Mr. Plamen Panov
  • ELIZABETH YPHANTIS DEMETER AWARD FOR EXCELLENCE IN BUSINESS ADMINISTRATION: Ms.  Lida Khachatryan
  • STAVROS S. NIARCHOS AWARD FOR EXCELLENCE IN COMPUTING: Mr. Marko Alexic
  • FOTIS MINARETZIS MEMORIAL STUDENT ACTIVITIES AWARD: Ms. Sevasti Cuci
  • BEST ATHLETE AWARD: Mr. Plamen Panov
  • BORJAN TANEVSKI MEMORIAL SCHOLARSHIP AWARD: Ms. Emilia Georgieva

Mr. Ermal Vila gave a particularly touching valedictory speech mentioning all the difficulties he faced on his way to ACT.

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Papanikolaou Hospital Project

The "Papanikolaou Hospital Project", a pilot service learning program which began this fall, ended successfully on December 6th  for Anatolia students: Ellise Bash  (ACT), Penny Boutaris (A' Lyceum), Alexander Goropoulos (A' Lyceum), Meletis Nigdelis (A' Lyceum), Tatiana Ilia (B' Lyceum), Narin Ismail (B' Lyceum), Katerina Tori (I.B.). Students voluntarily spent 25 hours each working in the Emergency State Hospital Ward, alongside doctors and nursing staff, on days when the hospital was on duty for the whole region. Students were also required to completed 5 hours of training in first aid and to submit daily work logs in order to receive hospital certification. The program was run through the ACT International Programs Office and the U.S. Counseling Office at Anatolia.

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ACT Ιnaugurates Νew Εvent Series

The inaugural “Inspiration Exchange!” event took place at ACT on December 7, 2011. The event consisted of a presentation by Genevieve Laurier, President at Oxford Hub, a student generated and managed NGO that coordinates volunteering projects, training, community outreach, and research in Oxford and other cities in the UK. A lively discussion among degree candidates and study abroad students followed, with ideas for action shared and encouraged and contacts made for future cooperation.

 The “Inspiration Exchange!” series is devoted to exploring how students can make a difference in their communities and can manage and run their own social projects to bring about change. The events are coordinated by Ruth Sutton and Laura Strieth under the auspices of the Michael and Kitty Dukakis Center for Public and Humanitarian Service.

 The series is one of the cornerstones of ACT’s experiential learning program.

 The next “Inspiration Exchange!” events will take place in the Spring 2012 semester. To be included on the IE! mailing list please contact Laura Streith at 2310 398 242 or This email address is being protected from spambots. You need JavaScript enabled to view it..

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ACT Students Fly to Tirana for Free

Olympic Air has introduced a new direct flight from Thessaloniki to Tiranna, twice a week. The first flight took place on Friday December the 2nd together with a ceremony in the Makedonia Airport, where the Governor of Central Macedonia was present, together with local authorities and top executives from Olympic Air and MIG (Marfin Invesment Group).

Dr. Nikolas Hourvouliades acting both as an ACT member and the Governor's representative secured some free tickets for ACT Albanian students, together with local officials, for the first flight, as an act of cooperation on behalf of Olympic Air. Our students also received a free return ticket for Monday December the 5th, and had the opportunity to spend the weekend with their friends and family. Hopefully, this was the beginning of a successful cooperation between ACT and Olympic Air, that will serve the students and their friends to visit Thessaloniki in a more convenient and efficient way. The Region of Central Macedonia also supports this action, since there are numerous advantages for tourists and business people who want to travel between Albania and North Greece.

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Join the Pella Project

Sign up for a four-week academic summer program in Northern Greece at the American College of Thessaloniki (fully accredited by the North Eastern Association of Schools and Collages- NEASC).

A challenging, high quality program of study, with the structure and substance of a true American University. All courses, taught in English.

What is the Pella Project

The Pella Project is a rigorous academic program that offers you the chance to complete two summer courses and get up to 6 transferable college credits:

a) The world of Alexander the Great: a team-taught course focusing on ancient history, geography, art and architecture, rhetoric and philosophy, political theory and drama

b) Chose your second course from a list of summer course offerings (including language, social sciences, math, business, computer science etc.) A specially designed course just for the group can be also added.

It is also a travel experience you will never forget. You will explore a good part of mainland Greece, travel to Istanbul-Turkey, explore ancient sites and monuments and most of all your home base – the city of Thessaloniki. The package includes many fun planned events such as the following: city scavenger hunt, harbor boat ride, music and dinner night out, beach times, walks and hikes, organized athletic events etc.

Click here to find out more.

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17 Sevenidi St.
55535, Pylaia
Thessaloniki, Greece
Tel. +30 2310 398398
P.O.Box 21021
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.