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Mobile Marketing Technology and Tactics

The mobile tech is growing fast. Morgan Stanley reports "..mobile internet ramping Faster than desktop internet did..." and predicts that mobile internet users will surpass desktop internet users by the end of 2014. Other related technologies like 2D barcodes (QR, Microsoft Tag) provide modern real-time marketing tools to businesses as combined with smartphone use. Want to know more?

The marketing 324 - e-marketing class introduces Mr. Stratos Vlasakidis of ID United.

Presentation Topic : Mobile Marketing Technology and Tactics

Time and Place: Tuesday January 10th, 8pm, room 205 NB (regular class/room time)


Our guest’s CV

Stratos Vlasakidis started his career in 1996 as an ICT consultant at ARISTA SA, one of most rapidly growing supermarket chains in Greece. In 2000 he was hired by PETRIDIS S.A Lighting Industry as ICT Director and organized company’s transition to the ERP era. In 2005 he work as an ERP consultant at the newly established company ENTERSOFT and in 2006 was co-founder at Business Network Computer which provided added value services for wireless and mobility solutions and also was VAR of hardware houses. As a pioneer in the field of ICT he was responsible for implementing the first mobile ticketing in Greece (HELEXPO 2008). In 2009, foreseeing that the future of technology would be in the area of mobile marketing, he founded IDUnited – digital marketing services, which provides innovative solutions based on mobile barcoding applications (m-ticketing, m-couponing, m-loyalty), and mobile smart tagging solutions for phone devices. Since the beginning, ID United is member of Microsoft BizSpark for StartUps and has close cooperation with Microsoft Innovation Center. In 2010 Stratos was chosen as one of the 10 most innovative young entrepreneurs for participating at the Greek Innovation Roadmap. His continuous research for innovative projects based on new technology solutions found a collaboration refuge at the Innovation Farm as an i-Farmer.

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