American College of Thessaloniki

	Title:	Bachelor of Science in Business Administration, Concentration in Marketing
	Brief Description:	Marketing is a critical function for all business since it involves the closest contact with customers. Marketing managers identify who a firm's customers are, what they need, and how the firm can best satisfy that need. As a result, this discipline plays
General Education Requirements
	Requirements:	Major Requirements Business Requirements Accounting 101 - Financial Accounting Accounting 102 - Managerial Accounting Business Administration 240 - Principles of Commercial Law Economics 101 - Introductory Macroeconomics Economics 102 - Introductory Microeconomics Economics 242 - Applied Managerial Economics Finance 201 - Financial Management Management 101 - Introduction to Management Management 201 - Organizational Behavior Management 322 - Business Strategy I Management 323 - Business Strategy II (Capstone Project) Marketing 101 - Introduction to Marketing Marketing Concentration Requirements Marketing 212 - Sales Management Marketing 214 - Advertising Marketing 301 - Marketing Strategy Marketing 318 - Global Marketing Marketing 320 - Marketing Research Marketing 324 - E-Marketing Other Degree Requirements Computer Science 101 - Introduction to Computing Computer Science 151 - Quantitative Computing Computer Science 201 - Business Computing Mathematics 101 - Elements of Finite Mathematics Mathematics 115 - Calculus Research 299 - Research Methods Statistics 205 - Statistics I Business Electives (4 of the following are required) Business 399 - Global Competitiveness Practicum Computer Science 250 - E-Commerce Computer Science 306 - Advanced Web Development Computer Science 312 - Database Management Systems Computer Science 325 - Distributed Applications Computer Science 412 - Object Oriented Programming Computer Science 450 - System Analysis and Design Computer Science 451 - Management Information Systems Computer Science 499 - Advanced Programming Tools Economics 232 - International Economics Finance 202 - Corporate Finance Finance 210 - Money and Banking Finance 220 - Investment and Portfolio Management Finance 232 - International Finance Finance 400 - Seminar in Finance Management 210 - Human Resource Management Management 218 - International Business Management 312 - Operations Management Management 330 - Entrepreneurship and Innovation Management 340 - Business in Greece and the European Union Marketing 200 - Principles of Public Relations
For more information contact: Dr. Vlachos e-mail: pvla@act.edu, phone: 0030 2310-398221