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Marketing in the Digital Era

Brief Description

Participants in ACT’s MBA program may choose one of more of the following program concentrations:

• Banking & Finance 
• Entrepreneurship 
• Management 
• Marketing in the Digital Era

These concentrations share certain core skill-based and knowledge-based goals essential.

The Marketing in the Digital Era concentration prepares students to recognize, embrace and manage change in the global market environment, which is buffeted by many forces that include: new technologies, the information highway and changing managerial hierarchies and organizations. Especially, the concentration prepares students to meet the demands of today’s ever-changing technological environment. Digital media and social networking are at the heart of marketing strategies across a variety of businesses, empowering consumers and business customers alike, and graduate students are prepared to function in this context.

MBA Program of Study

Semester One (October-February)

Quarter One

  • MBA-STAT 505: Applied Statistics for Business Decisions
  • MBA-ACC 501: Managerial Accounting
  • MBA-COM 515: Leadership Communication Skills
  • MBA-MIS 550: Management Information Systems

Quarter Two

  • MBA-MNGT 520: Organizational Behavior
  • MBA-MKTG 530: Marketing Management
  • MBA-MNGT 525: Operations Management
  • MBA-BUS 580: Strategic Management

Semester Two (February-June)

Quarter Three

  • MBA-MNGT 521: Organizational Leadership & Change
  • MBA-BUS 570: International Business
  • MBA-FIN 540: Corporate Finance
  • MBA-ECON 510: Managerial Economics

Quarter Four

  • Digital Marketing concentration
  • Management concentration
  • Entrepreneurship concentration
  • Banking & Finance concentration

+ 2 concentration electives

Closure Requirement

  • MBA-BUS 599: Integrated Case Study

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