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BS in Business Administration - Marketing

Brief Description

Marketing is a critical function for all business since it involves the closest contact with customers. Marketing managers identify who a firm’s customers are, what they need, and how the firm can best satisfy that need. As a result, this discipline plays a large role in creating profits for a business. Many successful marketing managers achieve high positions within an organization. Marketing graduates may find professional opportunities in sales, market research, retailing and advertising. More experience brings advancement to marketing management, market analysis, and consulting.

Degree Requirements

In order to receive the BS degree, the student must have fulfilled all the GER and major requirements and have completed at least 121 US credit hours with an overall G.P.A of 2.0 or better. All business students take a Research Methods course followed by a Business Strategy I and Business Strategy II (capstone, final project) course. According to NEASC Standards, students must complete at least one fourth of their undergraduate program, including advanced work in the major or concentration, at the institution awarding the degree. As a consequence, all candidates for an ACT degree must have been in residence at the College for at least during the last two semesters of full time instruction, assuming availability and equivalency of transferable courses.

Open University degree structure

The program in Business—Marketing is currently validated by Open University: under this scheme, 24 are out of the 40 courses required for a Bachelor’s degree are validated by Open University. Students must necessarily take the fourth year courses at ACT. Successful students will receive a Bachelor’s degree from Open University in addition to the ACT degree for a single course of studies by meeting the following common set of requirements (in addition to meeting General Education Requirements)—courses highlighted in bold are validated by Open University.

Major Requirements

  • Accounting 101 Financial Accounting (OU)
  • Accounting 102 Managerial Accounting (OU)
  • Business Administration 240 International Business Law (OU)
  • Economics 101* Introductory Macroeconomics (OU)
  • Economics 102 Introductory Microeconomics (OU)
  • Economics/Management 242 Applied Managerial Economics (OU)
  • Finance 201 Financial Management (OU)
  • Management 101 Introduction to Management (OU)
  • Management 201 Organizational Behavior (OU)
  • Management 312 Operations Management (OU)
  • Management 322 Business Strategy I (OU)
  • Management 323 Business Strategy II (OU)
  • Marketing 101 Introduction to Marketing (OU)
  • Marketing 301 Entrepreneurial and Corporate Marketing Strategy (OU)

Marketing Concentration Requirements

  • Management 240 Creative Thinking
  • Marketing 212 Sales Management (OU)
  • Marketing 214 Advertising (OU)
  • Marketing 318 Global Marketing (OU)
  • Marketing 320 Marketing Research (OU)
  • Marketing 324 e-Marketing (OU)
  • Marketing 330 Consumer Behavior (OU)

Other Degree Requirements

  • Mathematics 101* Elements of Finite Mathematics
  • Mathematics 115* Calculus (OU)
  • Statistics 205* Introductory Statistics (OU)
  • Computer Science 101* Introduction to Computing
  • Computer Science 151* Quantitative Computing (OU)
  • Research 299 Business Research Methods (OU)

Business Electives

Two Business Elective from among:

  • Business 398: Undergraduate Internship in Business
  • Business 399: Global Competitiveness Practicum
  • Econ 232: International Economics (OU)
  • CS 250: E-Commerce
  • CS 306: Advanced Web Development (OU)
  • CS 312: Database Management Systems (OU)
  • CS 325: Distributed Applications (OU)
  • CS 412: Object Oriented Programming (OU)
  • CS 422: Advanced Database Systems (OU)
  • CS 450: System Analysis and Design (OU)
  • CS 499: Advanced Programming Tools (OU)
  • Fin 202: Corporate Finance (OU)
  • Fin 210: Inernational Money and Banking (OU)
  • Fin 220: Investment and Portfolio Management (OU)
  • Fin 232: International Finance (OU)
  • Fin 400: Seminar in Finance
  • Mgt 210: Human Resource Management for Growth (OU)
  • Mgt 218: International Business (OU)
  • Mgt/Econ 242: Applied Managerial Economics (OU)
  • Mgt 330: Entrepreneurship and Innovation (OU)
  • Mgt 340: Business in Greece and the EU (OU)
  • Mkg 311: Retailing

One free elective

* Any of the Major courses above marked with an asterisk may also be taken to meet part of the GER.

Suggested Program of Studies

Year One

  • Mathematics 101
  • CS101 or CS105
  • History 120
  • English 101
  • Politics 101
  • Mathematics 115 (OU)
  • Computer Science 151 (OU)
  • Philosophy 101
  • English 102
  • Bio 101 or Ecology 110

Year Two (Level 4)

  • Management 101 (OU)
  • Accounting 101 (OU)
  • Economics 101 (OU)
  • English 203
  • English 120, Art 120, or Music 120
  • Accounting 102 (OU)
  • Economics 102 (OU)
  • Marketing 101 (OU)
  • Philosophy 203
  • Anthropology 101, Sociology101, or Psychology 101

Year Three - semester 1 (Level 5)

  • Management 201 (OU)
  • Finance 201 (OU)
  • Business Administration 240 (OU)
  • Computer Science 201 (OU)
  • Free Elective

Year Three - semester 2 (Level 5)

  • Research Methods 299 (OU)
  • Statistics 205 (OU)
  • Marketing 212 (OU)
  • Marketing 214 (OU)
  • Business Elective

Year Four - semester 1 (Level 6)

  • Management 322 (OU)
  • Management 312 (OU)
  • Marketing 330 (OU)
  • Marketing 324(OU)
  • Management 240

Year Four - semester 2 (Level 6)

  • Management 323 (OU)
  • Marketing 320 (OU)
  • Marketing 318 (OU)
  • Marketing 301 (OU)
  • Business elective

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